Belle River Ontario Resident to Make $1 Million Field Goal Attempt During Wendy's CFL Halftime Show, October 27 on TSN
TORONTO, Oct. 11 /CNW/ - Will Brian Diesbourg, a 25-year old mechanicalengineer and avid soccer player from Belle River, Ont. become Canada's nextmillionaire? The only thing separating him from a lucrative $1 million payoutis 50 yards and Diesbourg will put his best foot forward when he makes a 50-yard field goal attempt at halftime during TSN's live CFL broadcast onOctober 27. Diesbourg's name was randomly selected from nearly 200,000 entrants whoparticipated in the Wendy's Kick for a Million promotion. Broadcast live on TSN during Wendy's halftime show at the Hamilton @Toronto game on Thursday, Oct. 27, Diesbourg will attempt field goals rangingin distance from 20 to 50 yards, with lucrative prizes for each successfulkick. Should Diesbourg split the uprights on his 50-yard attempt, he'll winthe grand prize of $1 million. Diesbourg can potentially win any combinationof the following prizes with successful kicks: - 20 yards - $1,000 - 30 yards - SONY Digital Imaging Package - 40 yards - SONY HD Home Theatre Package - 50 yards - $1,000,000 Diesbourg and one lucky guest will travel to Toronto on October 25 withfull accommodation and $500 spending money. The following day, Diesbourg willreceive training from Toronto kicker Noel Prefontaine in order to readyhimself for the big event. This marks the first year of the Wendy's Kick for a Million contest,which ran from July 1 to August 14, and has far surpassed any previouscontest/promotional campaign on TSN.ca. Viewers were directed to TSN.ca/wendyswhere they arrived at a fully themed contest website. The unique contest withextensive media exposure attracted nearly 200,000 entries. "The Wendy's Kick for a Million contest is clearly the largest and mostsuccessful promotion ever on TSN," said Alan Raphael, TSN Senior Manager,Business Development. "We always strive to develop unique and customizedopportunities for our clients and Wendy's is a fabulous partner. This iscertainly a big win for everyone involved." "We are happy to partner with TSN on this very exciting promotion," saidDesmond Edwards, Wendy's Director of Marketing. "This partnership has enabledus to speak to our hamburger loving customers in a fun and engaging way. Weare very excited to watch Brian compete in the first ever 'Wendy's Kick for aMillion'!" TSN is Canada's Sports Leader. Setting the Canadian sports broadcastingstandard, TSN's flagship news program, SportsCentre, was voted the number-onesource for sports news by sports fans from across the country.(*) TSN'scomprehensive broadcast schedule also includes the NHL, Toronto Maple Leafsand international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all fourgolf Majors, NASCAR, Formula One, Champ Car and IRL auto racing, Blue Jaysbaseball, NBA, tennis, soccer, figure skating and amateur sports action. TSNis available in eight million households. TSN's programming and news contentis also available on-line at TSN.ca.Source: http://www.newswire.ca/
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